Arjun Premkumar
Founder of Rowform
Arjun Premkumar is the founder of Rowform and writes about conversational forms, form analytics, and practical ways to improve data collection.
Arjun on XArticles by Arjun Premkumar
Form Analytics Guide: How to Improve Completion Rate, Reduce Drop-Offs and Shorten Completion Time
Most marketing and product teams invest significant effort in building forms but treat them like a black box once they go live. The form either generates submissions or...
Best AI Form Builders in 2026: 10 Tools Tested and Compared
The term “AI form builder” has become increasingly vague.Almost every form platform now claims to use AI, but the actual capabilities vary considerably. Some tools simply convert a...
What Is Conditional Logic in Forms? A Plain-English Guide
You’ve probably filled out a form that felt like it knew you. You picked “I’m a renter,” and the next questions were about your landlord, not your mortgage....
Webflow Form Conditional Logic: What It Can’t Do (and What to Use Instead)
If you’ve spent any time building forms in Webflow, you’ve probably hit the wall: there’s no way to show or hide questions based on what someone picks. No...
How to Show and Hide Form Questions Based on Answers
Most forms ask the wrong people the wrong questions. A lead capture form asks “How many employees?” to a solo founder. An event registration form asks about dietary...
Conditional Logic in Forms Explained: Show the Right Questions to the Right People
We have all been there: staring down a massive, scrolling web form packed with questions that have absolutely nothing to do with us, the unmistakable sign of a...
5 Signs You’ve Outgrown Google Forms
Google Forms is a fantastic, free tool for simple surveys, internal feedback, and basic event RSVPs. But as your organization scales, the “spartan but functional” nature of Google...
The Psychology of Anonymous Forms: Why People Tell the Truth Behind a Digital Mask
In the pursuit of truth within any organization, business, or clinical setting, two powerful psychological forces consistently stand in the way: the desire to look good in front...
The Evolution of Forms: From Data Entry to High-Velocity Revenue Engines in 2026
The contemporary business environment has undergone a fundamental shift in how digital value is perceived. Historically, digital forms were relegated to the periphery of business operations, viewed primarily...
Why Five-Star Ratings Are Broken (And What to Use Instead)
Most of us interact with five-star rating systems daily. We rate our Uber drivers, the pizza we just ordered, and the movies we stream on a seemingly simple...