Arjun Premkumar
Founder of Rowform
Arjun Premkumar is the founder of Rowform and writes about conversational forms, form analytics, and practical ways to improve data collection.
Arjun on XArticles by Arjun Premkumar
How to Show and Hide Form Questions Based on Answers
Most forms ask the wrong people the wrong questions. A lead capture form asks “How many employees?” to a solo founder. An event registration form asks about dietary...
Conditional Logic in Forms Explained: Show the Right Questions to the Right People
We have all been there: staring down a massive, scrolling web form packed with questions that have absolutely nothing to do with us, the unmistakable sign of a...
5 Signs You’ve Outgrown Google Forms
Google Forms is a fantastic, free tool for simple surveys, internal feedback, and basic event RSVPs. But as your organization scales, the “spartan but functional” nature of Google...
The Psychology of Anonymous Forms: Why People Tell the Truth Behind a Digital Mask
In the pursuit of truth within any organization, business, or clinical setting, two powerful psychological forces consistently stand in the way: the desire to look good in front...
The Evolution of Forms: From Data Entry to High-Velocity Revenue Engines in 2026
The contemporary business environment has undergone a fundamental shift in how digital value is perceived. Historically, digital forms were relegated to the periphery of business operations, viewed primarily...
Why Five-Star Ratings Are Broken (And What to Use Instead)
Most of us interact with five-star rating systems daily. We rate our Uber drivers, the pizza we just ordered, and the movies we stream on a seemingly simple...
Why Teams Are Ditching Enterprise Form Builders for Indie Alternatives in 2026
The SaaS market in 2026 has reached a definitive inflection point where the historical dominance of enterprise-grade form builders is being systematically dismantled by a new class of...
Form Optimization 2026: Proven Conversion Strategies
The humble online form is the ultimate gatekeeper of your digital business. Whether you are generating B2B leads, capturing newsletter subscribers, or finalizing an e-commerce checkout, the form...
The Hidden Cost of Deception: Dark Patterns in Online Forms and Why You Must Avoid Them
If you have ever been tricked into subscribing to a recurring service, struggled to find the “unsubscribe” button, or felt guilty for declining a seemingly generous online offer,...
Single-Question vs Long Forms: The Data on Why Single-Question Forms Win
Every day, thousands of potential customers visit your website and leave without taking action. In fact, research indicates that up to 81% of users abandon web forms after...