Arjun Premkumar
Founder of Rowform
Arjun Premkumar is the founder of Rowform and writes about conversational forms, form analytics, and practical ways to improve data collection.
Arjun on XArticles by Arjun Premkumar
Why Teams Are Ditching Enterprise Form Builders for Indie Alternatives in 2026
The SaaS market in 2026 has reached a definitive inflection point where the historical dominance of enterprise-grade form builders is being systematically dismantled by a new class of...
Form Optimization 2026: Proven Conversion Strategies
The humble online form is the ultimate gatekeeper of your digital business. Whether you are generating B2B leads, capturing newsletter subscribers, or finalizing an e-commerce checkout, the form...
The Hidden Cost of Deception: Dark Patterns in Online Forms and Why You Must Avoid Them
If you have ever been tricked into subscribing to a recurring service, struggled to find the “unsubscribe” button, or felt guilty for declining a seemingly generous online offer,...
Single-Question vs Long Forms: The Data on Why Single-Question Forms Win
Every day, thousands of potential customers visit your website and leave without taking action. In fact, research indicates that up to 81% of users abandon web forms after...
7 Form Design Best Practices That Boost Survey Completion Rates [2026]
Creating a survey is only half the battle; getting your audience to actually finish it is where the real challenge lies. Across the web, average form completion rates...