Measure Customer Loyalty With NPS Surveys
Create Net Promoter Score surveys that customers actually complete. One-question-at-a-time format, unlimited responses, and analytics — all free.
Why Most NPS Programs Fail
Sending NPS surveys is easy. Getting useful responses is the hard part.
Expensive NPS Platforms
Delighted, AskNicely, and Promoter.io charge $100-300+/month. You just need a survey, not an enterprise platform.
Low Response Rates
Customers ignore NPS emails because the surveys look generic and forgettable. A low response rate means unreliable scores.
No Qualitative Context
A score of 6 tells you nothing without knowing why. Most NPS tools skip the follow-up or make it optional and buried.
Response Limits
Free tiers of NPS tools cap you at a few hundred responses. Meaningful NPS data requires surveying your entire customer base.
How Rowform Makes NPS Better
NPS surveys that get responses and actionable insights.
NPS Surveys Customers Want to Answer
Rowform's conversational format makes NPS feel personal. The 0-10 score question flows naturally into a follow-up "why" question, capturing the qualitative data that makes NPS actionable.
- Conversational format boosts response rates
- Automatic follow-up based on score range
- Promoter vs detractor conditional paths
- Real-time analytics and CSV export
NPS Survey Templates
Ready-made NPS templates for any touchpoint.
Product NPS
Measure how likely users are to recommend your product after onboarding or key milestones.
Post-Support NPS
Survey customers after support interactions to measure service quality and identify issues.
Post-Purchase NPS
Gauge customer satisfaction after a purchase with score and open-ended feedback.
Employee NPS (eNPS)
Measure employee loyalty and engagement with anonymous internal NPS surveys.
Relationship NPS
Quarterly or annual NPS surveys to track overall customer sentiment over time.
Feature Launch NPS
Measure reaction to new features or updates with targeted NPS surveys.
Why Choose Rowform
The numbers speak for themselves.
Frequently Asked Questions
Is the NPS survey tool free?
Yes. Unlimited NPS surveys and unlimited responses on the free plan. No credit card, no response caps.
Can I ask follow-up questions based on the NPS score?
Yes. Use conditional logic to ask promoters (9-10) what they love, passives (7-8) what could improve, and detractors (0-6) what went wrong.
Can I calculate my NPS score automatically?
Rowform collects all responses with analytics. Export to CSV to calculate your NPS score (% Promoters - % Detractors) in any spreadsheet tool.
Can I send NPS surveys via email?
Yes. Share the NPS survey link via email, in-app messages, SMS, or embed it directly on your website or thank-you page.
How often should I run NPS surveys?
Best practice is quarterly for relationship NPS and immediately after key touchpoints (purchase, support, onboarding) for transactional NPS.
Ready to Measure Customer Loyalty?
Create an NPS survey in 2 minutes — free, unlimited responses, actionable insights.